HERE’S A NOVEL IDEA: Only a credit card company’s marketing department should craft its pitches. Its lawyers, operations and accounting people should have no say in what goes out unless the pitch violates the law or some internal financial policy.
Also, the person in charge of a credit card firm’s direct mail campaigns should have risen up through the ranks of sales and marketing and can’t come from ops, accounting or corporate law.
Then maybe, just maybe, we could eliminate direct mailings like the following Discover Card reactivation effort.
The campaign came in an envelope with
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