Recent research from IBM shows that only 22% of consumers feel the average retailer understands them—and only 21% think marketing messages from brands are usually relevant. It’s clear marketers have a long way to go when it comes to creating true customer satisfaction.
Is your brand ready to face the challenge this year?
Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.” Tiffany Tooley, director, partner & product marketing at Silverpop, an IBM company, will share how marketers can stay ahead of the competition and deliver engaging customer experiences.
Tooley will share the impact of social, video, loyalty programs and other trends on marketers’ bottom limes, and how cognitive technologies and system integrations will shift the way marketers operate.
Both B2C and B2B marketers need to be ready to shift their approaches to nurture prospects and encourage loyalty with existing customers. As Silverpop notes, trends like ways lookalike modeling can transform the role of social media in list growth are vital.
Budgets are tight, so marketers are constantly in search of the next growth opportunity to drive acquisition economically. This means that over the next 12 to 18 months, progressive marketers will be thinking about ways channels like Twitter and Facebook can serve as key sources of new prospects.
Of course, connecting with customers everywhere online and offline is essential, meaning trends like retargeting, the adoption of loyalty programs, using video to engage customers and prospects via mobile and desktop and delivering a connected cross channel experience will only continue to evolve throughout 2016.
Ready to learn more about the trends you need to watch to stay on top? Register now for this free Chief Marketer Network webinar Thursday, Jan. 28 at 2 pm ET, sponsored by Silverpop.
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