Whether you’re a farmer, athlete or B2B marketer, droughts are bound to happen.
To help marketers successfully get through dry seasons, we asked some experts this question: “If a B2B marketer finds that they aren’t generating enough leads, what is the most important advice you would give them?”
Here are their responses:
Amie Hutton Crawford, client development strategy lead, iProspect:
“If a B2B marketer is finding that they aren’t driving enough leads, I would suggest that they look at their content strategy. B2B marketers sometimes forget that while their target may be a business, there is a person at that business they are trying to reach. Start by conducting research into the needs, wants and desires of that consumer and develop a content and messaging strategy around those insights.”
Stephen Corsi, VP of digital marketing, LEWIS Pulse:
“If B2B marketers are finding their lead gen has stagnated, we have found that social media ads
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