What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext: Leaders in Promotional Marketing Conference, to be held June 14 in New York City. This masterful line-up of speakers will share tips, case studies, strategies, measurement tactics, results and other behind-the-scenes approaches to help you perform your job at the highest level.
Jack Daniel’s Casey Nelson shares how the brand recruits “new to whiskey” consumers through the introduction and marketing of Jack Daniel’s flavor offerings. Who doesn’t need tips on bringing new customers!
Christie Fleming shares the strategy and tools Chicken of the Sea uses to create maximum momentum during the shopper’s experience to drive those all-important sales and trial of a new product.
Julie Barry shares how Velcro Cos. uses the power of influencers to push out fun craft ideas, new products and other content and to keep sales sticking to the company’s bottom line.
Mastercard’s Michael Goldstein shares how MasterCard turned the 2015 British Open into a “Priceless” event with a fully integrated marketing campaign with twists and turns that are sure to impress you.
Raul Esquer is also on tap to share how Heineken stays locally relevant to Millennials in some of the most competitive markets across the U.S.
Network
