Twentieth Century Fox Licensing and Merchandising and Washington Mutual are collaborating on a Fox Entertainment Rewards card to offer access to entertainment-specific goods and special experiential rewards related to 20th Century Fox Productions.
The program is slated to launch this fall.
“We’re excited to be partnering with 20th Century Fox, and look forward to unveiling the full rewards program to entertainment fans nationwide,” said Dave Tomlinson, Washington Mutual senior vice president of card services.
Details about the rewards program were not revealed. The program will likely focus on points redeemable for movie tickets to Fox productions and licensed Fox movie and TV products.
Twentieth Century Fox Licensing and Merchandising licenses and markets properties on behalf of Twentieth Century Fox Film Corp., Twentieth Television and Fox Broadcasting Company.
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