In Warren Buffet circles and beyond, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder. He is routinely seen sipping on the beverage at public events.
The billionaire’s face appears on limited-edition cans in China, where successful businessmen can be more popular than celebrities or sports stars. The campaign marks the launch of Cherry Coke throughout China that began March 10.
“As we thought of the most creative ways to bring the great taste of Cherry Coke to China, we thought who better to celebrate the launch of this special drink than its best-known fan,” Shelly Lin, Coca-Cola China’s marketing director for trademark Coca-Cola, said in a Coca-Cola blog post.
In the U.S. Coca-Cola launched a campaign in December to get the idea across to consumers that a nice cold bottle of Coke goes with all kinds of epicurean and home-made dishes, not just pizza, hot dogs and burgers. How about Coke and Paella? Coke and Lobster? Sales of Coke have been steadily declining over the past decade as consumers move to less sugary beverages. The campaign is aimed at Millennials, who often think of drinking Coke with fast food, to change that behavior to suggest that Coke can compliment all kinds of food.
Cherry Coke appeared in U.S. cities in 1985 as a throwback to the soda fountain beverage many remember being served as youngsters at the local drug store—fountain Coke with a splash of cherry juice. Read the article …
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