Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com.
It’s the latest move in Warner Bros.’ strategy to add spicy original content to spur traffic to a Web site that largely warehouses popular series from the former WB Network. Warner Bros. TV sees “Sorority Forever” providing Web surfers “a sexy and immersive experience that is simultaneously realistic and voyeuristic.”
Five new episodes of the sorority drama will be available weekly on MySpace TV and www.TheWB.com, along with character profiles and other interactive content.
Multiple MySpaceTV Branded Channels are also being launched for past Warner Bros. TV series, including “Smallville,” “One Tree Hill,” “Gilmore Girls,” “Growing Pains,” and “Wonder Woman.”
MySpace TV also streams content from BBC Worldwide, National Geographic and Sony’s Minisode Network.
“Packed with compelling characters, mysterious storytelling, hip fashion and cool music, ‘Sorority Forever’ is ready-made for the MySpaceTV audience,” said Brent Poer, GM of TheWB.com, in a statement.
That audience would be twenty-somethings and thirty-somethings who continue to be the core audience for those WB potboilers in their digital online afterlife.
More digital originals are planned to follow “Sorority Forever” online, with the same proximate target audience, according to a source at TheWB.com.
For more coverage on entertainment marketing
For more coverage on interactive marketing
Related Articles:
Network
