With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?
Darian Shirazi of Radius checked in with a column for Forbes this week on intelligently leveraging marketing automation. “To prioritize pipeline to find great customers, marketers
need a deep understanding of how to market to the right customers. Ten years ago, lead volume was the only reasonable metric available to measure marketing success. Today, marketers have access to new data sources, superior analytics, and better integrations that allow them to generate high value pipelines,” he says.
Click here to see the full story on this explosion of data and how to get the most out of the tools designed to help marketers handle it all.
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