Unilever Mobile Ad Compensates People in Asia with Free Airtime

(Reuters)

mobile consumer dataI realize this article wasn’t posted “This Week” as our newsletter suggests, but I must have missed it and didn’t want you to. A startup has enticed big-time brands like Unilever, Microsoft and Google to try out its new mobile platform that encourages mobile users in emerging markets to watch a video, download an app or check out a new service in exchange for mobile air time.