Tropicana Trop50 introduced two new flavors this summer — Lemonade and Raspberry Lemonade — by opening up a lemonade stand in New York City's Times Square for a day. Activities included free Trop50 refreshments, a photo booth experience and a visit from E! television personality Giuliana Rancic, who shared advice on how to look good and feel fabulous this summer. She also hosted a live stream for one hour on the Trop50 Facebook tab. In a play on the charitable nature of many homespun neighborhood lemonade stands, Tropicana and Rancic raised money for a good cause: Every “like” of the Facebook page generated a 50-cent donation, up to $10,000, to Dress for Success, which provides professional attire and support to disadvantaged women.