Tropicana Adds Entertainment’s Local Offers to juicy rewards program
Juice brand Tropicana is adding some local fizz to its recently rolled out “Juicy Rewards” loyalty program with a partnership with Entertainment Publications LLC, a company that supplies geo-targeted discount coupons for entertainment and attractions in cities and areas around the united States.
“How do you make the best juice even juicer?” Tropicana asks on its loyalty program Web site. “Add 20,000 ways to save.” That’s the number of locally targeted offers that Juicy rewards members can take advantage of courtesy of Entertainment. Users must register for an account at the Tropicana Juicy rewards site. Once that’s done, they can enter the access code they find under their next purchase of Tropicana juice or the brand’s Trop50 product and immediately spend the points they’ve accrued on one of the offers available on the site. Discount offers can be printed out online.
Those offers include the 60,000 retail, dining, travel and attraction discounts available in 175,000 merchant locations in 150 metro markets around the country from Entertainment Publications. Juicy rewards members can also use their points toward items such as TaylorMade golf balls and Adidas athletic gear.
“Entertainment has partnered with the Juicy Rewards program to add value for Tropicana consumers,’ says ted Speers, vice president of corporate marketing solutions at the company. “There are discounts for fun stuff like putt-putt, bowling, amusement parks, roller skating, zoos or golf. We’ve also added our restaurant discounts into the program, so that now families can also save when they go out to eat.”
Speers says Tropicana approached Entertainment Publications because the company’s proprietary database offers a national footprint of available discounts and two-for-one offers. “We’ve been in business since 1962 and have 150 markets across the U.S. where we build Entertainment coupon books and online databases with great savings,” says Speer. While Juicy Rewards was still in development a year ago, “Tropicana came to us and said, ‘Hey, is there a way to provide some of those savings and offers to our target demographic?’” Speers says.
“With Tropicana Juicy rewards, the best juice got better,” marketing director Andrew Hartshorn said in a release. “This is a first-of-its-kind program that really lets our consumers realize great savings. With Entertainment as a partner, we are able to deliver breadth of offerings at a local level.”
In June, Tropicana added mobile as an entry point for juicy rewards with the introduction of a free iPhone app that lets registered users enter cap codes and search for local offers on their Apple smartphones by category and ZIP code. The app, designed by agency Digital Jigsaw, also offers video clips and an interactive supermarket bowling game.
