Trends
Nate’s Honey’s Leans Into Lipton Tea Collab, Targeting Runners and Social Listening
While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.
-
Marketers
How Manscaped Keeps Its Culture of Creative Experimentation Buzzing
Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile.
-
Marketers
The Sweet Strategy Behind Busy Bee Honey’s Unexpected Blue Makeover
Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded Busy Bee Raw Honey packaging, which first hit stores in September.
-
Marketers
The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization, […]
From
-
Agency Life
Three Production Lessons from the Ryder Cup Main Stage Ceremonies
The storied Ryder Cup, held in September at the Black Course of Bethpage State Park in Farmingdale, NY, was not without its headline-making moments beyond the game of golf. Widely regarded as the Super Bowl of the sport, the tournament, which is played every two years globally and every four years in the U.S., featured […]
From
-
Marketers
Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.
From
-
Shopper/Retail
Online October Sales On Track for Holiday Season
Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers pull forward their holiday shopping.
-
Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
-
Influencer Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.
-
AI
McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.
-
Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.
