Trends
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.
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Marketers
Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness
When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […]
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Marketers
AdExchanger Announces Finalists for the 2026 AdExchanger Awards
New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]
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Shopper/Retail
AI Delivers High-Value Shoppers to Retailers, New Data Finds
Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.
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Marketers
AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal
Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.
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Marketers
Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group
For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.
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Shopper/Retail
Economy Squeezes Back-To-School Spending, Deloitte Finds
Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the value they provide to shoppers.
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Branding/Marketing
From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate
CMOs used to just tell the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience.
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Marketers
How Georgia-Pacific Rolled Out Its Own Programmatic Media Team
You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve to get flushed. At Georgia-Pacific, one of the leading global manufacturers of tissue, pulp, toilet paper and packaging products, Javier […]
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Marketers
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […]
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Marketers
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and […]
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