Trends

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]

Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle with the status quo.

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year […]

Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai.  On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]

PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now it’s to talk about the company’s acquisition by Publicis, the largest of the agency […]

Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads.   Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv.   Macy’s and Amazon grabbed the next highest share of voice over the holiday […]

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

We spoke with Violife’s Global President & Chief Growth Officer about the brand’s latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through.

Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers.   Merchants will need to explore technology solutions to offset these […]