Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.
During the past four years, Halyard has remained the majority owner of Tranzact. Marc Byron and David Graf will continue to be major shareholders in the business. The company provides outsourced customer acquisition services to Fortune 1000 firms (Direct Newsline, Oct. 5).
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