TransUnion Forms TransUnion Interactive
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by Chief Marketer Staff
TransUnion has formed TransUnion Interactive, Inc, a new unit that will provide strategic marketing services and credit management solutions across the customer lifecycle.
“We’ve heard repeatedly that a need exists for an integrated business offering of consumer credit and marketing services solutions, driven directly from the credit reporting environment, said John Danaher, president of TransUnion Interactive, in a statement.
TransUnion Interactive offers:
* Credit monitoring and identity theft protection products for consumers
* Marketing analytics and response management capabilities
* Direct marketing agency services, including program planning, creative development, media and production
