Toyota Motor Corp.’s Scion brand is the designated driver for the 2003 Ground Battle College Tour.
Scion sponsors the tour and provides its new-model xA and xB cars for tour crews.
The 17-campus tour features performances by breakdance teams who then challenge students to a dance competition; winners get a Pioneer DVD player, CDs and clothes—and automatic entry to a sweeps awarding trips to the Ground Battle B-Boy Championships in Los Angeles in April. The tour runs through mid-November via Hadley Media, San Francisco.
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