- Core 1: Field Marketing
- Core 2: Digital/VR & Social
Clients Include: AB Inbev, 5-Hr ENERGY, Bosch, Enterprise, MasterCard
- Website: http://switch.us
Switch inked a partnership with Maniac, a Mexico City experiential agency, to work on Mexico-based and Hispanic American experiential activations. It staged a consumer experience for NASCAR in Las Vegas integrating an RFID scavenger hunt to collect consumer data. Of the 3,182 NASCAR-related posts, 529 were generated from the experience. Josh Kell joined the shop as executive creative director.