Topic | social marketing

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

Influencers can be uniquely poised to tap into major life stages on behalf of brands looking to make a deeper impact.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.