Retail Media Networks Archives

Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

CES 2026

CES 2026: Oura Triples Investment in Target’s Retail Media Network

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.

Shopper/Retail

Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.

Shopper/Retail

Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit

Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

Online Advertising

Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization

Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.

Branding/Marketing

AI, ‘Retailtainment,’ RMNs: Marketing Takeaways From NRF ’25

Marketing takeaways from NRF ’25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.

Online Advertising

Western Union Launches a Media Network to Leverage Its First-Party Data

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.