Topic | research

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.

You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Here’s five tips to help you create better research for your brand.

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

According to the "2012 Social and Mobile Commerce Study," a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.