Topic | Public Relations

Mastercard's Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.

How non-endemic brands—in the airline, gaming and healthcare industries—leveraged the Super Bowl for their marketing and communications strategies.

A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

How marketing and PR can work together on integrated, AI-driven strategies.

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here's the pros and cons of both.