AR Still Challenging for Marketers: Survey
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
Topic | Marketing Technology
You Need People to Power Technology: Brinker
Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.
Five Tips on Getting More Value from Martech
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
2017 Marketing Tech Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.
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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Landing a Role in the C-Suite: A CMO’s Best Advice
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