Topic | Martech

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

What tech do you need to consider to talk more quickly with your target customers online?

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?