The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
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