Topic | Martech

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Through impersonation, advanced persistent bots (APBs) can't be accounted for—they simply blend in. They render critical business marketing tools ineffective.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.