Topic | Martech

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.

In this special report, discover how implementing the right MarTech tools is the key to a successful content marketing strategy.

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?