Lead gen Archives - Chief Marketer

Lead Generation Resources on the Rise: Report

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.

Demand Gen

Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion

Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth.

Data Driven ROI

B2B Lead Gen By the Numbers: Infographic

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.

Demand Gen

The Challenges of B2B Email Engagement

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.

Demand Gen

Winning Webinars in 2017—Tips and Tech You Need to Know

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Demand Gen

Accurate Reporting Still a B2B Lead Nurturing Challenge

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

Data & Analytics

Top 3 Tips for Optimizing Your Marketing Strategy

How can you make sure your marketing strategy is paying off and driving new business?

Demand Gen

How B2B Marketers Can Use Video for Lead Gen: Webinar

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Acquisition

Why Referral Marketing Is a Strategic Imperative for 2016

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.

Acquisition

5 Reasons Account-Based Marketing Can Fail

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.