Topic | Influencer Marketing

Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.

Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.

VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.

A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Influencers can be uniquely poised to tap into major life stages on behalf of brands looking to make a deeper impact.

Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.