Roundup: How Brands Approached In-Person Experiences This Holiday Season

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

March 10, 2023 by Kaylee Hultgren - 7UP

13 Experiential Brand Activations on the Ground at Super Bowl 57

February 24, 2023 by Chief Marketer Staff - Sports Marketing

Marketers on Fire: State Farm CMO Kristyn Cook

February 24, 2023 by Kaylee Hultgren - Super Bowl Campaigns

How Automotive Brands Leveraged Tech to Boost Engagement at CES

February 17, 2023 by Chief Marketer Staff - Automotive Activations

How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation

February 10, 2023 by Chief Marketer Staff - Event Marketing

HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans

February 3, 2023 by Chief Marketer Staff - B2C Events

USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day

January 27, 2023 by Chief Marketer Staff - Experiential Marketing

TD Bank CMO Tyrrell Schmidt on Sponsorship, Supporting Local Communities and CTV

January 27, 2023 by Kaylee Hultgren - Cause Marketing

Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation

January 20, 2023 by Chief Marketer Staff - B2B Event Marketing

HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series

January 20, 2023 by Kaylee Hultgren - Event Marketing

SoundCloud, Meta and Origins Brand Experiences at Miami Art Week

January 13, 2023 by Chief Marketer Staff - Art Basel

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

January 13, 2023 by Kaylee Hultgren - Crown Royal

Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing

December 7, 2022 by Chief Marketer Staff - Top Women in Marketing

Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans

November 23, 2022 by Chief Marketer Staff - Coca-Cola

10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour

November 4, 2022 by Chief Marketer Staff - Brand Awareness

How Four Brands Are Crafting Halloween-Themed Metaverse Activations

October 28, 2022 by Chief Marketer Staff - Halloween

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

October 28, 2022 by Kaylee Hultgren - Bombay Sapphire

Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico

October 21, 2022 by Chief Marketer Staff - Espolòn Tequila

10 Ways to Ensure Influencer Events Impact the Bottom Line

October 14, 2022 by Chief Marketer Staff - Event Marketing

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

October 14, 2022 by Kaylee Hultgren - Gaming

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

October 7, 2022 by Kaylee Hultgren - Entertainment Marketing

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

October 7, 2022 by Chief Marketer Staff - advertising

CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

October 7, 2022 by Chief Marketer Staff - CPG Brands

Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con

September 30, 2022 by Chief Marketer Staff - AMC