Games
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Agencies
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
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Agencies
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Agencies
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Agencies
Red Roof Inn Turns 40, Celebrates with a Road Tour
Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]
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Agencies
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
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Agencies
2013 February’s Greatest Hits
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
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Agencies
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”
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Agencies
Nooooo. Not the Iron!
Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.
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Agencies
Coke Pulls it Off Again!
“Coke Chase” results go far beyond the aggressive performance goals the brand had set.
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Agencies
Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand’s 140th Anniversary “Future Bottle Design Challenge.”
