Topic | Experiential

Retail Clinics Host Sampling Effort

People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.

Ocean Spray Explores the Bog-osphere

Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

JCPenney Names Anik to Marketing Post

JCPenney has named Ruby Anik as senior vice president and director of brand marketing. Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

Allstate Garage Tour Builds Motorcycle Biz

|  by Chief Marketer Staff

Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs. The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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