Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
Farmers is premiere sponsor of the Los Angeles Latino International Film Festival at Hollywood’s ArcLight Cinemas on Oct. 7-14. Latino films from around the world will be screened at several theaters during the week-long event.
The closing night gala will be co-hosted by Edward James Olmos and Antonio Banderas, who directed that evening’s feature, “El Camino de Los Ingleses” (“Summer Rain”).
This is the second year that Farmers has sponsored the film festival.
Farmers is also national sponsor of a Smithsonian exhibit, “Exit Saigon, Enter Little Saigon,” which examines the Vietnamese American experience in this country from 1975 to the present through photographs.
The traveling exhibit, currently at the Viet Art Center in Garden Grove, CA through Dec. 2, will visit 12 to 15 cities around the country through 2010. The opening reception, free and open to the public, is on Oct. 9.
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