2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the "Canhole" promotion.
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the "Canhole" promotion.
2012 PRO Award Finalist: Source Marketing for Philips and the "Philips LED Light Experience" event marketing promotion.
2012 PRO Award Finalist: The Marketing Arm for State Farm and the "Play Today. Illuminate Tomorrow." Best Cause-based Promotion.
2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign."
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the "Boardwalk Empire
It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
To draw consumers' attention to 7-Eleven's coffee, Integer created a promotion around "The Drips," annoying people you don't want to see before your first cup of coffee.
2012 PRO Award Finalist: A Squared Group for Gap and the "Pico De Gap" experiential promotion.
Despite strong ratings, HISTORY's "Swamp People" wasn't creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Cottonelle Ultra Switch" promotion.