Topic | Experiential

Dockers'

2012 PRO Award Finalist: Agent X for Symantec and the "Consumer Cybercrime Index Launch" promotion.

2012 PRO Award Finalist: United States Tennis Association for USTA and the "SmashZone Mobile Tour."

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each…

2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the "Kikkoman

The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don't actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as "Your Other Address". The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the "Triscuit Home Farming Day" sampling promotion.

Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.