Email, Search Help Drive Black Friday, Cyber Monday Spending
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Black Friday sales were up, as consumers shopped both online and instore in droves. Here's a round-up of the weekend's stats and trends.
Walgreens debuts its first loyalty program, Balance Rewards.
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
A lot of exhibitors bend over backwards to get the attention of attendees
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion.
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
Kraft's Lunchables brand kicks off its largest campaign
JKY by Jockey debuts "It's Time to Change Your Underwear" campaign at Target stores, using insights about who buys it (women) and how.