Topic | Direct Mail

Most observers applauded President Bush's creation of a commission to explore the U.S. Postal Service's mission and operations. But some news reports

By now, direct marketers should have heard the fantastic news about the Office of Management and Budget's recalculation of the U.S. Postal Service's Civil

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP's 130 million direct mail solicitations

The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.

President Bush has created a commission to explore the U.S. Postal Service

Most observers applauded President Bush's creation of a commission to explore the U.S. Postal Service's mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost

You may have heard that the U.S. Postal Service "found" $27 billion. Besides hoping a similar windfall comes your way, you might wonder: Where did they find it and how did this happen?

One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine

Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According