Topic | Digital Marketing

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.

According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.