Topic | Digital Marketing

Five global social media trends to watch in 2020.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.

he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.

After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.

Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.

Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.

IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.