Topic | Data

5 Strategies for Better B2B Ecommerce

|  by Malcolm Bliss

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

How to Make GDPR Work for Marketing Teams

|  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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