Topic | Data

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

Here are four things that could improve if marketing approached things from a science-first perspective.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.