Topic | Customer Experience

Next-Gen Customer Experience

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

Next-Gen Customer Experience

Partner Content

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

customer experience people

Four Tips for Rewiring Customer Experience

|  by Steve Pappas

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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