Topic | Customer Data

Getting Marketing Data In Sync, in Real-Time

|  by Dan Roy

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

Customer Data Deluge Overwhelms Brands

|  by Susan Frech

As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.

Using Sequential Models to Predict Customer Churn

|  by Dr. Olly Downs

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!