How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
The role of billing within organizations is no longer just invoicing and accounts receivable, it's impacting every aspect of the business, including the marketing department.
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.
Walgreens debuts its first loyalty program, Balance Rewards.
"If you don't apply the right processes behind [a marketing automation system], then you've bought a very expensive email system," says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.
Consumers are becoming more hesitant to share personal information with marketers
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