CMO Corner

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  Profiles & Campaigns

  Thoughtbot CMO on Creating a Marketing Foundation

  Lindsey Christensen shares the story of Thoughtbot’s marketing journey
  to create engagement with tech innovators and start-ups.

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  Direct Marketing | Print

  CMO Q&A: How Pitney Bowes is Targeting Individuals

  Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
  diverse audience, and keeping a century-old brand fresh.

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  Profiles & Campaigns

  IEX CMO Kate Gunning on Why Brands Should Show AND Tell

  “Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
  demonstrate our brand story, rather than just telling the purpose.”

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  Data & Analytics

  Modern Marketing Health Check: How Does Your Company Stack Up?

  Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

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  Data Driven ROI

  The Art Of Reinventing Your Business

  It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

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  Events

  5 Lessons Learned at B2B LeadsCon

  The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.