Topic | Branding

Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.

Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

Corporate credit card Brex is targeting start-ups with a campaign in NYC poking fun at the corporate card funded Fyre Festival fiasco.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”

This month, the London Business School is kicking off “Minds alive,” a campaign to raise awareness with both prospective students and alumni.