Topic | B2B

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”

Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.

Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.

An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.

Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.

B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.

How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.