Topic | B2B

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

B2B marketers that have a good game plan can get hundreds of people to stop by their booth at major industry events. That’s great, but brands fumble if they don’t extend that engagement beyond the event itself.

Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!

Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.

Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity.

Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.