Time Inc. Health is acquiring American Health magazine trademark and subscriber list from The Reader’s Digest Association Inc. The terms of the agreement were not disclosed.
American Health has agreed to stop publishing following the October issue, and the magazine’s assets will transfer to Time Inc.’s Health magazine.
“For Time Inc.’s Health, the agreement will accelerate circulation and advertising momentum achieved by Health magazine, the leader in its category,” said a company statement. For Reader’s Digest the move is a step toward its strategy of moving away from the wellness and beauty arena in favor of “integrated health products aimed at broader audiences,” said the statement.
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