If Daniel Morel has a few days off, you might find him atop a peak in Colorado. Or he might be popping in on Tulane University in New Orleans, his MBA alma mater, as part of an extensive cycling tour of the Gulf Coast. Perhaps he’s adding to the 1,500-plus underwater dives he has done, including those accomplished as a combat diver in the French Navy.
These are not the activities of someone who embraces the softer aspects of direct marketing. They seem to be those of a modern pragmatic marketer, one who has no use for a campaign’s bells and whistles, the type of ad exec who is only interested in ROI.
Not so.
In person, the 56-year-old Toulon, France native is wiry and energetic. Morel will start an interview sitting, but as questions begin to flow he jumps up and moves about his office
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