The Death of a Spam Advisory
By James Carner, founder, Quickie Marketing
First of all, what is a spam advisory? There are many types. The first type is made up of a single person or group of people who created an email server in order to capture unsolicited spam (black hole). They use this data to study and interpret advertising language to build better spam filtering systems.
The majority of advisories, however, are created by universities. Once they have collected the data, they start blocking text, domains and IPs, as well as openly posting their findings online. The common goal of the advisories, whether large or small, is to create a 99.999 percent spam-free network. In order for their filtering system to work, they must receive spam on a daily basis. This is why many publishers hit spam traps and get reported.
