Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4) shift from acquisition to retention; and 5) solution-led service. While all this innovation is impressive, the industry is in danger of leaving small and medium-size businesses behind. SMBs are struggling to get a full grasp of Facebook and Twitter, let alone the most recent opportunities at their disposal. “As an industry, we need to be wary of overloading SMBs with new opportunities and losing their interest.” This is an opportunity for SEOs to filter through the new opportunities for SMBs and assess which options are best for them. (Search Engine Land)
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