Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue.
There’s no question that 2009 was a tough year for many (that’s why only 99 agencies would offer their results), but 2010 is already showing promise. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated revenue of $62.4 million and a two-year growth rate of 11%. Alcone was chosen for its ability to make big contributions to existing clients, while adding new clients during a difficult economic climate.
Promo also highlights agencies by marketing specialty and profiles some of the standouts: Jack Morton (Event/Experiential), Isobar (Interactive), Tris3ct (Retail), CSE (Sports). We also put the spotlight on the Michael Alan Group (Strong Growth).
We profile The Marketing Arm for having the most wins and/or finalists placements in the Promo Pro Awards and the Promo Interactive Marketing Awards. The agency walked away with nine trophies!
Congratulations to the Top 100!
Brought to you by PROMO, part of the Chief Marketer Network
| 2010 RANK | AGENCY/PRIMARY SERVICES | 2009 U.S. NET REVENUE | 2007-2009 GROWTH (%) | AGENCY AGE |
|---|---|---|---|---|
| 1 | DRAFTFCB, CHICAGO, IL Laurence Boschetto; 312-425-5000. Promotional & retail marketing, direct & interactive marketing, shopper marketing, experiential/event marketing, CRM |
$602,000,000* | 3% | 4 |
| 2 | WUNDERMAN, NEW YORK, NY Daniel Morel; 212-941-3000. Promotion, retail, merchandising, sponsorship & events, digital, CRM/direct/loyalty |
440,000,000* | 20 | 52 |
| 3 | DIGITAS, BOSTON, MA Laura Lang; 617-867-1000. Affinity promotions/content, digital & direct, event creation & execution, measurement & analytics, media activation |
301,000,000* | (-23) | 30 |
| 4 | ASPEN MARKETING SERVICES, WEST CHICAGO, IL Patrick O’Rahilly; 800-848-0212. Direct marketing, event marketing, advanced analytics, social media, digital marketing |
273,984,000 | 159 | 24 |
| 5 | G2 WORLDWIDE, NEW YORK, NY Joe Celia; 212-546-2222. Digital/interactive marketing, promotional marketing, shopper marketing, relationship marketing, branding & design |
205,400,000* | 8 | 10 |
| 6 | BDA, WOODINVILLE, WA Jay Deutsch; 425-492-6111. Sales promotions, branded merchandise, sports marketing, entertainment marketing, consumer products |
188,224,000 | (-26) | 26 |
| 7 | MARKETSTAR, OGDEN, UT David Treadway; 800-877-8259. Retail brand advocacy, B2B support, direct sales, training and FlexTeam (in-store demos and other retail services) |
155,203,000* | 23 | 22 |
| 8 | EURO RSCG WORLDWIDE, NEW YORK, NY Ron Bess; 212-886-4100. Direct marketing, CRM, interactive/social media, promotion/retail creative, events/sponsorships |
151,000,000* | 4 | 19 |
| 9 | INTEGER GROUP, THE, LAKEWOOD, CO Mike Sweeney; 303-393-3000. Promotional marketing, retail/shopper marketing, channel/customer marketing, interactive marketing, production services |
145,200,000* | 2 | 17 |
| 10 | INTEGRATED MARKETING SERVICES, IRVINE, CA Tanya Domie; 949-797-2900. In-store demonstrations, shopper & consumer marketing, retailer-based marketing, experiential & event marketing, Hispanic marketing |
124,100,000* | 13 | 10 |
| 11 | GEORGE P. JOHNSON, AUBURN HILLS, MI Robert G. Vallee, Jr.; 248-475-2500. Trade shows, conferences, mobile marketing, consumer/lifestyle marketing, digital marketing |
123,466,173* | (-33) | 96 |
| 12 | MOMENTUM WORLDWIDE, NEW YORK, NY Chris Weil; 646-638-4500. Sales promotion/retail, sponsorship, events/ experiential, digital, entertainment |
122,500,000* | (-18) | 23 |
| 13 | MARKETING ARM, THE, DALLAS, TX Ray Clark; 214-259-3200. Digital marketing & promotions, entertainment marketing & promotions, sports marketing & promotions, multicultural marketing & promotions, experiential marketing |
102,100,000* | 20 | 17 |
| 14 | TRACYLOCKE, DALLAS, TX Ron Askew; 214-259-3500. Consumer promotions, concept/creative development, shopper/customer marketing, partnership marketing, experiential marketing |
$102,000,000* | (-20%) | 97 |
| 15 | GMR MARKETING LLC, NEW BERLIN, WI Gary Reynolds; 262-780-5600. Lifestyle events (experiential), sports, entertainment, digital, retail |
96,800,000* | (-3) | 31 |
| 16 | ARNOLD BRAND EXPERIENCE, BOSTON, MA Andrew Bennett; 617-587-8172. Event/mobile/sampling activation & production, digital promotions, social marketing/word-of-mouth marketing, CPG & trade-specific programs, integrated partnership development |
93,000,000* | 30 | 64 |
| 17 | JACK MORTON WORLDWIDE, BOSTON, MA Josh McCall; 617-585-7000. Brand experiences, experiential/event marketing, interactive/digital/social media, tradeshows/exhibits/conferences |
81,000,000* | (-37) | 71 |
| 18 | MARKETING DRIVE, LLC, NORWALK, CT Michael Harris; 203-857-6100. Shopper marketing, brand promotion, partnership marketing, cause marketing, digital/interactive |
78,500,000* | 25 | 21 |
| 19 | PARAGO, LEWISVILLE, TX Juli Spottiswood; 972-538-3907. Consumer & trade promotional program development & management, integrated rewards & incentive programs |
75,400,000* | 24 | 11 |
| 20 | HAWKEYE, DALLAS, TX Richard Beanland; 214-749-0080. Experiential/event marketing, digital marketing, trade/channel promotions, mobile marketing, sports marketing |
67,873,000* | 7 | 11 |
| 21 | RYAN PARTNERSHIP, WILTON, CT David Ryan; 203-210-3000. Retail marketing, interactive marketing, consumer promotion, media, cultural marketing (Hispanic) |
66,660,000 | 7 | 26 |
| 22 | OCTAGON, NORWALK, CT Jeff Shifrin; 203-354-7422. Sponsorship & experiential marketing, consumer & sales promotion, music & entertainment marketing, event management & creation, multicultural marketing |
64,117,000* | 24 | 27 |
| 23 | ALCONE MARKETING GROUP, IRVINE, CA Bill Hahn; 949-770-4400. Promotion strategy, consumer & shopper insights/ activation, promotion program development & implementation (national, regional, customer), concept/creative development, digital marketing |
62,400,000* | 11 | 34 |
| 24 | AMP AGENCY, BOSTON, MA Gary Colen; 617-723-8929. Experiential/events, media buying & planning, interactive & creative development, research/planning, integrated PR |
53,532,000 | 30 | 36 |
| 25 | SUMMIT MARKETING, SAINT LOUIS, MO Daniel J Renz; 314-569-3737. Not disclosed |
46,721,846 | (-0.3) | 14 |
| 26 | OGILVYACTION, NEW YORK, NY Sheila Hartnett; 212-237-4000. Promotional marketing, field marketing, experiential marketing, shopper marketing, analytics |
45,000,000* | (-36) | 3 |
| 27 | MOROCH PARTNERS, DALLAS, TX Pat Kempf; 214-520-9700. Advertising, branding, creative, digital, entertainment marketing |
42,452,000* | 34 | 29 |
| 28 | MARS ADVERTISING, INC., SOUTHFIELD, MI Ken Barnett; 248-936-2267. Shopper strategic planning, shopper immersion & insights, integrated promotion development, environmental design, interactive shopper marketing |
37,500,000 | 3 | 37 |
| 29 | EPRIZE, PLEASANT RIDGE, MI Craig Sprinkle; 248-543-6800. Chance-to-win promotions, loyalty programs, points-based reward programs, social and mobile applications, legal and administration services |
36,037,353 | (-2) | 11 |
| 30 | MKTG INC., NEW YORK, NY Charles Horsey; 212-366-3400. Experiential, promotions, event management, mobile, concept/strategy, digital |
34,973,000 | (-0.1) | 18 |
| 31 | CATAPULT INTEGRATED SERVICES, WESTPORT, CT Paul Kramer; 203-682-4000. Retail marketing, consumer promotion, interactive, healthcare, experiential |
$33,716,000 | 45% | 5 |
| 32 | ERIC MOWER AND ASSOCIATES, SYRACUSE, NY Eric Mower; 315-466-1000. Promotional Web sites, online games/contests/ sweepstakes, retail & visual merchandising, account-specific promotions |
32,985,143 | 29 | 51 |
| 33 | CARDENAS MARKETING NETWORK, INC., CHICAGO, IL Henry Cardenas; 312-492-6424. Sponsorship activation, mobile marketing, sampling, event marketing, music & sports sponsorship activation |
32,191,485 | (-11) | 7 |
| 34 | PIERCE, PORTLAND, ME Bob Martin; 207-523-1700. Mobile marketing, sampling, retailtainment, mall marketing, guerrilla/street programs |
31,000,000* | (-13) | 20 |
| 35 | MARKETING WERKS, CHICAGO, IL Scott Moller, Julie Guida; 312-228-0800. Experiential marketing, sponsorship activation, direct selling, segmentation marketing, multicultural marketing |
30,952,369 | 222 | 23 |
| 36 | COLANGELO, DARIEN, CT Robert J. Colangelo; 203-662-6600. Consumer & trade promotions, advertising strategy planning/shopper marketing, digital/CRM, branding/packaging |
30,500,000* | (-8) | 17 |
| 37 | ISOBAR NORTH AMERICA, INC., WATERTOWN, MA Nigel Morris; 617-218-6500. Design (interaction design/visual design/ information architecture), development (HTML/Flash/JavaScript), Web content management and e-commerce platform implementation |
30,000,000* | n/a | 7 |
| 38 | VELOCITY SPORTS & ENTERTAINMENT, NORWALK, CT Mike Reisman, Dave Grant, Bob Wilhelmy; 212-831-2000. Sponsorship activation planning & negotiation, events/experiential, customer entertainment, market research/measurement, digital |
26,100,000 | 20 | 11 |
| 39 | BIG COMMUNICATIONS, LLC, FERNDALE, MI Lisa Stern; 248-246-5200. Customer relationship management (CRM), sales force training/eLearning, eMarketing/digital, event production |
25,100,000* | 41 | 16 |
| 40 | CMD, PORTLAND, OR Phil Reilly; 503-223-6794. Interactive/digital marketing, advertising, events, film & video, promotions |
23,600,000 | 0.4 | 32 |
| 41 | PROMOSHOP INC., LOS ANGELES, CA Guillermo Kahan; 310-821-1780. Merchandise, consumer giveaway, awards & recognition, online stores, point-of-purchase/point-of-sale |
23,000,000 | (-24) | 12 |
| 42 | BFG COMMUNICATIONS, BLUFFTON, SC Kevin Meany; 843-837-9115. Integrated promotions, experiential programming, event & sponsorship marketing, interactive, digital & social media |
22,800,000 | (-18) | 15 |
| 43 | UPSHOT, CHICAGO, IL Brian Kristofek; 312-943-0900. Integrated promotion, brand marketing, regional marketing, retail marketing, interactive marketing |
20,700,000* | 19 | 16 |
| 44 | CSE, ATLANTA, GA Lonnie Cooper; 770-955-1300. Media services, corporate marketing, client representation |
18,030,000 | 43 | 24 |
| 45 | RIVET, CHICAGO, IL Paul Mead; 312-799-4000. Promotions, retail/shopper marketing, interactive/digital, CRM, advertising |
17,500,000* | n/a | 3 |
| 46 | SOURCE MARKETING, NORWALK, CT Derek Correia; 203-291-4000. Integrated promotion development & implementation, digital & interactive/social media, events/experiential |
16,920,000* | (-13) | 21 |
| 47 | LEGACY MARKETING PARTNERS, CHICAGO, IL Kevin Berg; 312-799-5477. Field marketing, sponsorship activation, branded environments & mobile tours, corporate hospitality, digital/social media |
16,817,000 | 62 | 7 |
| 48 | ACTIVE NETWORK MEDIA + MARKETING, SAN DIEGO, CA Dave Alberga; 877-228-4808. Online media, product sampling, word-of-mouth marketing, event marketing |
16,677,567 | (-35) | 10 |
| 49 | GAGE MARKETING GROUP, LLC, MINNEAPOLIS, MN Skip Gage; 763-595-3800. Program strategy/development & execution, online interactive Web site creative design/development/production, incentive & loyalty campaigns, social media integration |
$14,118,000 | -2% | 18 |
| 50 | RELAY WORLDWIDE, CHICAGO, IL Chris Bryan; 312-297-1400. Experiential marketing, Hispanic marketing, sponsorship/activation, sponsorship negotiation/planning, digital/mobile |
13,580,000* | (-28) | 9 |
| 51 | TEAM ENTERPRISES, FORT LAUDERDALE, FL Daniel Gregory; 954-862-2400. Experiential programs, evangelists/brand ambassadors, automotive, vehicle tours, retail demonstrations |
12,000,000* | (-10) | 21 |
| 52 | CIRCLE ONE, NORWALK, CT Mark Szuchman, Michael Dill; 203-286-0550. Promotional marketing, advertising, creative development, interactive, customer marketing |
11,603,143 | 50 | 9 |
| 53 | MASTERMIND MARKETING, ATLANTA, GA Dan Dodson; 678-420-4000. Brand promotions (traditional & digital), business- to-business promotions, social networking initiatives, relationship marketing |
11,150,000 | (-14) | 27 |
| 54 | FULLHOUSE, MILWAUKEE, WI Glenn Kleiman; 414-271-4001. Web strategy & development, branded game development, mobile marketing technology & app design and execution, custom video-/photo-/data-capture systems, experiential ideation & strategy |
10,656,000 | 39 | 21 |
| 55 | MR YOUTH, NEW YORK, NY Matt Britton; 212-779-8712. Word-of-mouth marketing, event/ experiential, interactive, retail/shopper marketing, PR |
10,474,179 | 44 | 8 |
| 56 | AUTOMOTIVE EVENTS, INC., ROCKY RIVER, OH John R. Thorne; 440-356-1383. Press events, sales & product training events, motorsports management, consumer marketing events |
9,531,887 | 44 | 35 |
| 57 | MEDIA LOGIC, ALBANY, NY David M Schultz; 518-456-3015. Social media/interactive promotions, employee/internal training & sales promotions, event/trade show/ experiential promotions, retail promotions |
8,674,778* | (-18) | 26 |
| 58 | ODDCAST, INC., NEW YORK, NY Adi Sideman; 212-375-6290. Participation marketing, social marketing applications, widgets, augmented reality, 3D animation, text-to-speech |
8,437,903 | (-8) | 11 |
| 59 | RPM CONNECT, MINNEAPOLIS, MN Joseph Robinson; 612-204-9790. Retail marketing, consumer promotion, cultural marketing, experiential marketing |
7,971,000 | 24 | 2 |
| 60 | PGW EXPERIENCE, VENICE, CA Russ Jones; 310-664-1095. Grassroots/guerrilla/sampling, mobile marketing, (vehicle-based), media stunt marketing, viral & social media management |
7,900,000 | 212 | 12 |
| 61 | NEXT MARKETING, ATLANTA, GA Henry Rischitelli; 770-225-2200. Mobile marketing tours, channel marketing co-op fund management, event management and promotions |
7,371,500 | (-26) | 17 |
| 62 | LEADDOG MARKETING GROUP, NEW YORK, NY Dan Mannix; 212-488-6530. Experiential/event marketing, brand promotions, mobile & grassroots marketing, creative services & new media |
6,950,245 | 27 | 11 |
| 63 | IGNITION, INC., ATLANTA, GA Susan Driscoll; 678-701-0369. Global/national experiential marketing, sponsorship activation, cause marketing, strategic planning |
6,800,000 | (-15) | 13 |
| 64 | VOX GROUP, THE, EL SEGUNDO, CA Shawn Sedlacek; 310-535-5510. Production services, event management, mobile marketing, street team marketing, creative design |
6,396,026 | 2 | 26 |
| 65 | SOURCE COMMUNICATIONS, HACKENSACK, NJ Barry Bluestein; 201-343-5222. Sports marketing, online content development, franchise marketing, retail marketing, event/experiential marketing |
6,389,838 | 3 | 27 |
| 66 | AXIS PROMOTIONS, NEW YORK, NY Larry Cohen; 212-226-0886. Promotional products, company store, custom products, GWP, PWP |
6,297,850 | (-23) | 19 |
| 67 | DON JAGODA ASSOCIATES, MELVILLE, NY Don Jagoda; 631-454-1800. Sweepstakes/contests/games strategy & development, promotion Web services, promotion design services, social media promotions, incentive & loyalty promotion |
$6,264,401 | (-19%) | 48 |
| 68 | TRIS3CT, CHICAGO, IL Richard Thomas; 312-733-1303. Retail (point-of-purchase/coupons/FSI), TV/radio/print advertising, mobile, interactive |
6,176,969 | 140 | 5 |
| 69 | PRICEWEBER MARKETING COMMUNICATIONS, INC. Louisville, KY Shanna J. Columbus; 502-499-9220. Branding, digital media development, sales promotion, advertising, PR |
6,127,996 | (-2) | 42 |
| 70 | MARLIN ENTERTAINMENT, WESTPORT, CT Neal Frank; 203-255-6100. Events, multi-platform, sweepstakes, viral/ buzz, sponsor activation |
6,100,000 | 11 | 20 |
| 71 | REVOLUTION, CHICAGO, IL John Rowady; 312-529-5850. Sports marketing, sponsorship consulting, sponsorship media and promotion, mobile marketing/events, sponsorship research/ROI/measurement |
6,083,500* | 32 | 9 |
| 72 | MARDEN-KANE, INC., GARDEN CITY, NY Marc Wortsman; 516-365-3999. Creative/Concept development, Web site development & hosting, online promotion development, contest judging, user-generated content moderation |
5,681,798 | (-52) | 53 |
| 73 | SHUMSKY, DAYTON, OH Michael Emoff; 937-223-2203. Promotional creative logo branding/ promotional product campaigns, online company store programs/ fulfillment & distribution, online incentive & recognition/rewards programs |
5,349,640 | (-13) | 57 |
| 74 | KEILER AND COMPANY, FARMINGTON, CT N/A; 860-677-8821. Advertising, interactive, media buying, PR, Web site development |
5,096,834 | (-2) | 37 |
| 75 | FUSE, BURLINGTON, VT Bill Carter; 802-864-7123. Brand strategy, PR, event marketing, design, interactive |
4,947,340 | 46 | 15 |
| 76 | MICHAEL ALAN GROUP, THE, NEW YORK, NY Jonathan Margolis; 212-563-7656. Street teams, publicity stunts, event marketing, displays & installations, strategic programs & partnerships |
4,600,000* | 77 | 9 |
| 77 | CENTRA MARKETING & COMMUNICATIONS WESTBURY, NY Robert A. Bell; 516-997-3147. Creative/strategic planning, event/experiential marketing, sweepstakes, incentive management, promotion |
4,018,583 | 24 | 14 |
| 78 | COLLABORATIVE MARKETING GROUP, INC. WHEATON, IL Garrett Plepel; 630-871-1934. Account-specific marketing, cross merchandising, sweepstakes administration & fulfillment, creative design |
3,288,382 | 75 | 10 |
| 79 | VERTICAL MARKETING NETWORK, TUSTIN, CA Philip B. Saifer; 714-258-2400. Integrated marketing planning, creative, social media marketing, account-specific marketing/co-marketing, sweepstakes & contest implementation |
3,138,185 | 11 | 14 |
| 80 | A TEAM, THE, NEW YORK, NY Andrew Cohen; 212-239-0499. Promotion planning, sweepstakes, interactive/social media, event marketing, CRM |
2,833,000 | 16 | 11 |
| 81 | GWP INC., MONTCLAIR, NJ Eric Lanel; 973-746-0500. New brand identity/launch, package design, event/experiential, Web site design, viral buzz marketing |
2,700,000 | 5 | 19 |
| 82 | VENTURA ASSOCIATES, INC., NEW YORK, NY Marla Altberg; 212-302-8277. Judging & administration, creative & consulting services, rules/legal copy review, online creative & Web hosting, prize procurement & fulfillment |
2,645,000 | (-24) | 39 |
| 83 | MARKETINGLAB, INC., MINNEAPOLIS, MN Rich Butwinick; 612-823-2292. Shopper marketing, retail marketing, consumer promotion, online marketing, digital marketing |
$2,539,176 | 3% | 10 |
| 84 | IMC, HOLMDEL, NJ Robert Zick; 732-332-0515. Strategic planning, promotion development, trade marketing, Web design & new media, design of collateral materials |
2,477,281 | 12 | 26 |
| 85 | KERRY GROUP, LLC, THE, FENTON, MO Robert McCann; 636-203-5550. Events, trade/retailer education, sales/dealer incentive programs, sales demonstration programs, online interactive programs |
2,234,048 | (-38) | 14 |
| 86 | BECORE PROMOTIONS, LOS ANGELES, CA Mark Billik; 213-747-3123. Event production, hospitality, event marketing, logistics |
2,156,143 | 38 | 17 |
| 87 | BRAND FUEL, INC., MORRISVILLE, NC Robert Fiveash, Danny Rosin; 919-484-2565. Promotional items, corporate apparel, online stores & Web development, fulfillment, sales kits |
2,133,496 | (-19) | 12 |
| 88 | TIPTON & MAGLIONE, INC., GREAT NECK, NY Martin Maglione; 516-466 0093. Sales promotion planning & conceptual development, graphic design, Web site design and management, sweep- stakes administration & fulfillment, package design & brand positioning |
2,047,000 | (-6) | 27 |
| 89 | STROBE PROMOTIONS, INC., HICKSVILLE, NY Steve Caputo; 516-733-1835. Technology, premiums/prizes, administration, fulfillment, creative |
1,997,396 | 49 | 5 |
| 90 | RENEGADE, NEW YORK, NY Drew Neisser; 646-486-7702. Experiential, interactive, mobile, guerrilla, promotions |
1,984,000 | (-79) | 14 |
| 91 | LAUNCH CREATIVE MARKETING, CHICAGO, IL Kevin Keating; 312-870-9100. Promotion, in-store marketing, package design, digital marketing, advertising |
1,981,294 | 21 | 37 |
| 92 | SPECIALIZED MARKETING GROUP INC. (TSMGI), THE DEERFIELD, IL Jordan Bressler; 847-267-9200. Sports marketing, events/experiential marketing, promotional marketing programs |
1,888,030 | (-47) | 10 |
| 93 | PROMOTIONAL ALLIANCE INTERNATIONAL, INC. RANCHO CUCAMONGA, CA Brent Shigenaka; 909-944-9139. Gift-with-purchase & purchase-with-purchase, containers & packaging, visual merchandising |
1,771,351 | (-29) | 7 |
| 94 | 206, INC., SEATTLE, WA Mike Salvadore; 206-388-1448. Engagement marketing, partnership development, branding & design, event production & management, PR |
1,477,950 | 13 | 15 |
| 95 | IMAGICORPS, REDMOND, WA Thomas W. Hutchinson; 425-869-0599. Event/experiential, retail, interactive, mobile, sports |
1,383,646 | (-17) | 21 |
| 96 | BARC INTEGRATED MARKETING, SAN FRANCISCO, CA John Randazzo, Sr.; 415-992-4800. Promotion planning, creative/concept development, strategic partners, trade/channel marketing, online advertising/promotion |
1,153,905 | (-59) | 21 |
| 97 | AMPLIFY SPORTS & ENTERTAINMENT, NEW YORK, NY Michael Kempner; 212-812-8966. Property representation & sponsorship sales, sponsorship consulting & measurement, measurement and research, event management, celebrity endorsement negotiations |
1,095,000 | (-31) | 4 |
| 98 | RED GROUP, THE, WHEATON, IL Rachel L. Klein; 630-221-9900. Branding/awareness, lead generation, identity development, sales support |
741,900 | (-25) | 8 |
| 99 | INTERFERENCE INC., NEW YORK, NY Sam Travis Ewen; 212-995-8553. Experiential marketing, guerrilla, events, street sampling, digital media |
670,119 | (-49) | 9 |
*Revenue and growth estimated by Promo editors; not verifiable
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